Brand development requires more than just income to invest in creating your products or a good logo with a marketing strategy to promote yourself. Building a brand is a continuous journey of defining and refining the strategy that not only identifies your business but also the quality of your services. A brand needs to have a foundation that not only sets you apart from other businesses but also reflects your passion. Creating a brand that has the ability to evolve over time requires brand awareness and brilliant strategizing, which is the step that some Entrepreneurs tend to skip. This is how a great idea could turn into an unsuccessful disaster as fast as it was created.
Vibrational VA offers services that package all of your business needs to introduce your brand to Social Media — not to mention, first impressions matter most, so we make sure it’s done right the first time! So if you’re a business owner who’s looking for a Visual Strategist to help you bring your vision to life and has you and your brand’s best interest at heart… book a discovery call with us today!
DISCOVERY
In order to start your build-a-brand process, you must book a consultation. During the discovery call, we’ll not only discuss the vision you have for your brand, but we’ll also share our input on the direction you should take with building your brand based on our research from your consultation form and other brands in your field. Once we finish with the consultation call, we’ll move onto Phase 2: Strategy.
CONCEPT
After your Discovery call, we’ll start strategizing our concept for your brand. This takes up to 2 weeks to develop and during those 2 weeks, we’ll be creating a brand strategy that includes clarification of your brand’s identity (mission, purpose, vision, message, tone, logo, typography, colors, imagery, patterns, etc), business collateral (sneak peek of social media graphics, business card, etc), and the marketing strategy, which will teach you how to think more efficiently and confidently when it comes to making purposeful business decisions moving forward (and how to manage your brand online).
Once the brand strategy is complete, we’ll send over the PDF for you to approve or request revisions. If no revisions are needed, we’ll then move on to Phase 3: Design.
DESIGN
Once you give us the green light on your brand strategy, we’ll spend the next 3 weeks curating all of your social media graphics. During this time, we’ll be creating the graphics for your website and bringing all of the design concepts we made for your business collateral to life! This is where the fun part begins for us, but the only thing we ask for you to do is use this time to make sure we have all of the following information:
-
You must have the following prepared for us (the list below depends on if we’re setting up. an ecommerce shop or not):
Quality pictures of your product
Information about each product item (sizes, quantity, description of product, ingredients/materials, colors, pricing, categories, and any other variations) or service (description of service and price of service)
Product descriptions, FAQs, Policies, Terms & Conditions, and content (about bio, services, business information such as hours of operation, business email, business number, etc) must be written out in a PDF content and sent to us via email.
Access to your payment processing site so we can integrate that with your ecommerce platform.
Access to your social media accounts so we can integrate that with your website social links.
I WILL NOT ACCEPT SCREENSHOTS, SELFIES, OR BLURRY IMAGES.
-
In order for us to build your Social Media content, we’ll need the following:
Information about upcoming events
For sales/promos: we’ll need the discount price, sale event (name of sale or name of sale event), date of sale (start to end), etc.
For events: we’ll need the venue name and location, time of event, date of event, host name, event name, any features or brand logos that can be added to the flyer, photos you would want us to use for the flyer, and event information, etc.
We’ll also need to schedule a meeting during this Phase to discuss content strategy if you selected to add-on “Social Media Management”.
LAUNCH
Now that all of the hard work is done, we’ll discuss a launch date and start promoting your brand 2 weeks prior to the day of launch. Once launch day is here, it’s time to step into the public spotlight and we’ll be right there with you to make sure everything runs smoothly!
You can decide if you’d like to add-on our Social Media Management services at this time or if you would like to manage your brand on your own from here.
MAINTAIN & MANAGE
After your brand has finally made its first appearance, it’s important to know how to maintain it and be consistent. If you decided to opt-out of receiving our Social Media Management services, you can always book a consultation where I could help you re-strategize a Social Media direction that best fits your availability as a business owner or you can utilize our client loyalty discount of 50% off to purchase this service during any month you need extra hands.
